While colleagues and clients alike value his ability to translate all the website blah-blah-blah into real-person speak, highly efficient principal and co-owner Shawn Dryden also flexes the fun parts of his brain with graphic design, woodworking and searching for a non-dangerous fictional universe to inhabit, in case one is required.

A chess enthusiast with a strong preference for order (“I will straighten a towel on a rack or make sure things are perpendicular.”) and an even stronger aversion to spiders, Mr. Dryden maintains that, while people say he’d enjoy watermelon if he just got a “good one,” there are actually no good watermelons.

A fan of cinnamon rolls, deviled eggs and Food Network, he shares a fascination with the size of the universe with his wife but unlike her, enjoys a good classic hair metal riff. Having once been run over by a golf cart driven by his cousins, he is interested in access to healthcare for all.